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Home : Resources : Publications of Interest
Political Selling Tools (CAB Members Only)
Are you battling other media such as radio, newspaper and the internet, for political dollars? Are you fighting broadcast for share of television dollars?
If so, check out the new CAB presentation "Getting Your Message in Front of Voters: Why Cable Should Be a Part of Any Political Campaign".
Included is information from our new, original research study "CAB Politics & the Media". This study fielded in mid-December gives new insights into the voter's relationship with specific media types including where they learn and find out information about the candidates. (Hint: Television is the #1 media relied upon in the last 3 days before an election).
In the end, Cable delivers the most desired political groups: swing voters, politically engaged voters, core constituencies (seniors, woman, younger voters, etc) in a way no other media can.
For a copy of the presentation please email Danielle DeLauro. (Presentation is available to CAB members only).
Our Pledge to Political Advertisers
The Cable industry developed a Bill of Rights to insure each political advertiser receives maximum value and results for their Spot Cable investment. Read our pledge to the advertising industry...
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