Conference 08 Agenda
 

All dayOption for CableCares programs - Get Involved! More details...

12:00 p.m. - 5:00 p.m. Registration Open

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MorningOption for CableCares programs - Get Involved! More details…

7:30 a.m. - 6:00 p.m. Registration Open & Shuttle Bus Service to Convention Center

9:00 a.m. - 5:00 p.m. CABU Campus

2^nd Floor Hall A/B Atrium

Brought to you by Disney & ESPN Media Networks

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2:30 p.m. - 5:30 p.m. Exhibit Floor Open

Ad Alley Exhibitors - Stop by and visit participating CAB exhibitors!

2:45pm – 4:45pm Executive Learning Series

Room 207

Sponsored by CableFAX

Standing Out: Selling Against the Competition

Your competition is well focused on the bulls eye that’s on your back. Don’t underestimate cable’s advantages. An in-depth look into the strengths and weakness of broadcast, radio, newspaper and more that will keep you on the offensive with the competition.

Speakers: Danielle DeLauro, VP, Sales & Marketing, Cabletelevision Advertising Bureau

Ira Sussman, SVP, Research & Insights, Cabletelevision Advertising Bureau

Who Does What: An Inside Look at a Media Agency Dynamics

Who do I call? Who is the gatekeeper? Where are the real decisions made? An insider’s look into media agency dynamics from organizational nuances to who the players are, plus best bets for winning over the decision makers.

Speakers: Gary Tietjen, Director, Client Services, Cabletelevision Advertising Bureau

Chuck Thompson, Executive Vice President, Cabletelevision Advertising Bureau

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9:30 a.m. - 10:30 a.m. General Learning Session

Room 207

Sponsored by Planet Green

President’s Welcome

CAB CEO, Sean Cunningham, offers his view of the increasingly competitive media and video environment.

Speaker: Sean Cunningham, President & CEO, Cabletelevision Advertising Bureau

From the Bureau: A Look at the New CAB Programs

You want us, you need us, we are just a Click, Call or Visit away!

• New Website – CAB Live
• Customized Local Research
• Sales Primers
• Counter Selling Content
• Webinars & Workshops
• Small & Large Group Sales Presentations
• Weekly Electronic Newsletter

Speakers: Danielle DeLauro, VP, Sales & Marketing, Cabletelevision Advertising Bureau

Ira Sussman, SVP, Research & Insights, Cabletelevision Advertising Bureau

Gary Tietjen, Director, Client Services, Cabletelevision Advertising Bureau

Chuck Thompson, Executive Vice President, Cabletelevision Advertising Bureau

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10:00 a.m. - 4:00 p.m. Exhibit Floor Open

Ad Alley Exhibitors - Stop by and visit participating CAB exhibitors!

10:30 a.m. - 10:45 a.m. CABU Break

Room 207

Hosted by CNBC

10:45 a.m. - 12:00 p.m. General Learning Session

Room 208

Presented in association with NCTA

Sponsored by Cisco

Upper Hand: Cable's Advanced Advertising Advantage

Cable industry initiatives to introduce new forms of highly efficient, highly engaging television advertising promise to revolutionize the medium. Learn from top cable advertising strategists about how cable is blending unique technology, delivery and audience-measurement attributes to produce powerful and persuasive new advertising forms and formats.

Moderator: Arthur Orduña, SVP, Policy & Product, Advance/Newhouse Communications

Speakers: Billy Farina, SVP, Ad Sales, Cox Communications, Inc.

Joan Gillman, EVP & President, Time Warner Cable Media Sales

Steven Mandala, EVP, Cable Ad Sales, NBC Universal

Charlie Thurston, President, Comcast Spotlight

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1:00 p.m. - 2:00 p.m. General Learning Session

Room 207

Sponsored by Investigation Discovery

Revitalizing a Region: New Orleans and The Gulf Coast … The Road to Recovery

Devastated by the hurricanes of 2005, New Orleans and The Gulf Coast region have managed an amazing recovery propelled by determination and will. From the front lines, here’s a remarkable story of perseverance and victory.

Keynote: Sandy Shilstone, President & CEO, New Orleans Tourism Marketing Corporation

Moderator: Scott Cohn, Senior Correspondent, CNBC

Speakers: Marc Leunissen, General Manager, Cox Media New Orleans

Steve Price, Regional Sales Manager, Cable One Mississippi, Gulf Coast

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3:30 p.m. - 4:30 p.m. CABU Advanced Session

Room 207

Sponsored by Science

Across the Spectrum: The Multiplatform Opportunity

Get comfortable with creating and selling multiplatform deals that take advantage of cable’s unique multimedia dimension. From developing campaigns to partnering with advertisers to closing sales, here’s an inside look at where the value lies.

Moderator: Todd Spangler, Technology Editor, Multichannel News

Speakers: Craig Berkley, Director, Advanced Media Services, Charter Communications

Jan Edwards, Director Sales, News & Advanced Advertising, Bright House Networks

Julie Nelson, Advanced Advertising Sales Manager, Cox Media




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Our annual black-tie awards evening will continue to honor local cable advertising excellence, recognizing the best in sales achievement, creative production and sales promotion. RSVP required, click for details…


7:30 p.m. - 8:30 p.m.	Pre-Awards Reception Hosted by USA Network
8:30 p.m. - 9:30 p.m.	Awards Dinner Keepsake Gift Brought to you by Scripps Networks Programmers' Showcase includes Discovery Communications, Fox Cable and Turner Networks
9:30 p.m. - 10:30 p.m.	Awards Ceremony Hosted by A.J. Hammer, anchor of Headline News' "Showbiz Tonight," courtesy of Turner Networks
10:30 p.m. - 11:30 p.m.	Post-Awards Reception Hosted by Lifetime Networks

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TUESDAY, MAY 20^th

7:00 a.m. – 4:30 p.m. Shuttle Bus Service to Convention Center

7:30 a.m. - 4:00 p.m. Registration Open

7:30 a.m. - 8:00 a.m. CABU Breakfast

Ad Sales Hotel – Sheraton New Orleans in the Rhythms Ballroom
Open exclusively to CAB members only.
Sponsored by NebuAd, Inc.

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9:00 a.m. - 5:00 p.m. CABU Campus

2^nd Floor Hall A/B Atrium

Brought to you by Disney & ESPN Media Networks

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10:45 a.m. - 11:15 a.m. CABU Break

Room 207

Hosted by CNBC

11:00 a.m. - 4:00 p.m. Exhibit Floor Open

Ad Alley Exhibitors - Stop by and visit participating CAB exhibitors!

11:15 a.m. - 12:15 p.m. General Learning Session

Room 207

Sponsored by TV One

Election Results: Last Dash for 2008 Political Dollars

The presidential race has illuminated the need to segment the voting public and target in a precise and relevant manner, according to ethnic, gender and socioeconomic strata. What have been the lessons learned nationally and how will they effect the local races in the coming months? Plus, a look at where the remaining dollars may be. Learn how to best position the strengths of your market.

Moderator: Roland S. Martin, Commentator, TV One

Speakers: Rich Ambrose, VP, National Sales, Time Warner Cable Media Sales

Brad Perseke, Partner & Director, GMMB

Sam Rodriguez, Consultant, KSR Strategy Group

Neil Schwartz, Senior Account Manager, Arbitron Inc./ Scarborough Research

Philip Woodie, Director of Multicultural Sales, Comcast Spotlight

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8:00 p.m. - Battle of the Bands…

Hall A

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CAB events held at the Morial Convention Center include:

• CAB University Sessions are located in the 2^nd Floor
• CABU Campus is located in the 2^nd Floor Hall A/B Atrium
• Cable Advertising Awards is located in the La Louisiane Ballroom in the 1^st Floor

University Roundtables are held at the Ad Sales Hotel - Sheraton New Orleans in the Rhythms Ballroom