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Last year you re-ordered the Upfront television marketplace. You turned to Cable first and increased its dollar volume (+17%) versus the previous Upfront, while you held volume flat for Broadcast. With television viewers irrevocably in control in this One TV World 2004/05 television season, how do Cable and Broadcast ratings perform?
We drilled deeper into all of the details beneath these ratings. We looked at eighteen demographic groups by each night of the week in Primetime with each night broken down by half-hour timeslot. In summary, for the first 25 weeks of the 2004/2005 Broadcast Season, Cable is Up in 89% of all data points v. last year while Broadcast is up in only 27% of data points.
Download OneTVWorld Mid-Term Report (2004/05 Season) PDF
Download OneTVWorld Mid-Term Report (2004/05 Season) PowerPoint
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