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Today's advertisers can embrace the power of "One TV World" to efficiently market their brands on some of the best developed TV brands today. The CAB's presentation, One TV World shows agencies and advertisers that they can truly look at Cable TV in a new light.
This presentation informs buyers and clients on most current metrics where Cable for most demos has gained parity in share and debunks the myth of Cable being only a frequency medium, among others.
This presentation has been updated and greatly expanded. It now includes the latest ratings and highlights from the HPUTV segmentation study as well as other CAB initiatives.
NOTE: Updated thru Week 52 of the '04/05 Season.
Download One TV World Presentation PDF
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